On Wednesday, February 21st, 2024, AGUNSA USA unveiled its strategic rebranding initiative, transforming into AGS. The decision was fueled by a desire for a fresh image, greater expansion opportunities, and improved accessibility for American audiences struggling with the pronunciation of “AGUNSA.
The rebranding event drew the attention of key figures in the business world, with CEOs from various companies, including the Chairman of AGUNSA and the CEOs of AGUNSA Chile, GEN, CNC, and other AGUNSA partners, gathering to support the brand’s evolution towards a promising future.
The prestigious East Hotel in Miami served as the backdrop for the event, providing guests with an unforgettable experience filled with delectable cuisine, refreshing drinks, and a captivating photo banner featuring the new AGS logo. Attendees seized the opportunity to capture memorable moments with the rebranded identity.
The highlight of the evening was the inspiring speeches delivered by prominent figures within the AGS leadership. GEN CEO Felipe Arriagada captivated the audience with his eloquent address, followed by AGUNSA USA’s now AGS CEO, Maximiliano Urenda, who conveyed words of encouragement and vision for the company’s employees, partners, and future collaborators.
Throughout the event, AGS showcased videos illustrating its core values and mission, reinforcing its commitment to excellence in service and innovation. As the evening concluded, guests were treated to a selection of thoughtful gifts and branded merchandise as tokens of appreciation for their support and dedication to the AGS brand.
The rebranding of AGUNSA USA to AGS marks a significant milestone in the company’s journey, signaling its readiness to embrace new opportunities and forge ahead towards a brighter and more prosperous future.
